Commentary News | Singapore Business Review

Your website can generate leads - here’s how

Brand marketers and business owners, especially SMBs, are drowned in the deluge of information on digital marketing. My heart especially goes out to the little guys with littler budgets who subscribe to RSS feeds, read tech titles religiously, always looking for help to unleash the, supposedly unlimited, power of the internet.

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How to 'mental hug' your employees?

Secrecy has long been a characteristic of business, politics and other aspects of life. Fear of losing an advantage, letting a competitor get ahead or simply not clinging onto one’s precious possessions is a feature of many societies.

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How to make your company inflation-safe to secure margins

News about Singapore’s inflation, prices and cost increases make the headlines almost every day. The situation is clear: Inflation is here, it does erode profits and companies have to actively deal with it.

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Here's why you shouldn't stop learning

The increased pace of globalization and technological advance, the changing nature of work and the labour market, and the ageing of population are among the forces propelling the need for continuing upgrading of work and life skills.

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Why being Second often beats being First

There are many things in life that are trite, but few more than corporate mission statements that start with the goal of being the number 1 player in a category or industry.

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How can Singapore make the most of its expanding service sector?

As economies develop they generate proportionally more jobs in services than in manufacturing. In the US , for example fewer of 20% of all jobs are in non-services.

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Marketing is so last Millennium

The traditional top-down business model is completely wrong for the 21st Century, and marketers employing tactics from the last millennium are in danger of following the dinosaurs into extinction…along with their companies.

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The new face of shopping in Singapore

It was recently reported that December was a good time for shopping in Singapore especially mobile shopping, which saw its busiest shopping period on 19 December 2011.

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Are you a Singapore deals site addict?

Daily deals are all around us these days with the likes of Groupon.sg, Deal.com.sg, Singsale.com.sg, Streetdeals.sg, Outlet.com.sg and others sprouting all over this island republic. It is almost difficult to not notice them particularly once you sign up to be a member of their mailing list.

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How convergence of mobile and social media changes industry landscapes

With the US economy still in a slump and Europe facing its own economic struggles and the possible demise of the Euro, the global outlook does not look too bright. Here in Asia, things are different.

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6 steps for startups to keep customers engaged

While many startup companies in Singapore spend budgets and resources on the acquisition of new customers, many forget how important it is to keep them sticky to their brand once they acquire one.

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4 negotiating myths from the past

Whether it is the Prime Minister of Singapore negotiating an international treaty, community leaders negotiating use of public space during New Year’s celebrations or an engaged couple negotiating over who should be invited to the wedding – the principles are the same.

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