Commentary

Can Linkedin satisfy Facebook fans?

I often hear people saying that Linkedin is useless and that, except opening an account and filling up profile for online resumes, they generally don't use it. In fact Linkedin is the world’s largest social network for professionals, there are over 500,000 linkedin users in Singapore itself.

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Can Linkedin satisfy Facebook fans?

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Can you tweet your way to business success?

The impact of social media platforms like Facebook, Twitter, LinkedIn, YouTube and many more has been so strong that companies have taken notice of the apparent benefits and are jumping onto the bandwagon in droves. Gone are the days when marketers and advertisers ‘blast’ their messaging with little regard to the target audience’s real-time opinion and input.

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Singapore heats industrial properties up

Industrial properties in Singapore showed stellar performance over the past 1.5 years, in 2010 and 1H 2011. The rental and price increase was largely on the back of improvement in the economy and the manufacturing sector, re-conditioning of older industrial properties which stimulated investor interest as well as increasing entrepreneurship and SMEs which find modern industrial space as low cost start ups.

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How to keep your job during recession

The same period two years ago Singapore was on the cliff edge of a technical recession. By Sep 2009, it became a reality. Companies were cutting staffs and budgets. One cannot pass by a day without hearing of some retrenchment or downsizing.

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Can Singapore survive without 'apps'?

The effects of mobile are everywhere. With Singapore's mobile penetration rate at 144 percent, among the highest in the world, almost every person you pass on the street has a mobile phone. Mobile devices are quickly becoming the preferred platform on which people access information as well as engage online services. This isn’t limited to just goods and services offered by private companies.

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SuperWOMAN: A look at the future woman

The in-demand careers of the future will be very different from those of the not so recent past – a shift that could help liberate women in the workplace.

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The best way to build your business

Traditionally

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How to prevent a 'WikiLeaks' disaster

Organisations produce a lot of content. The average office employee gets numerous emails every day including email responses, reports and other types of content. For a multinational corporation with thousands of employees, it is enough to fill server farms all over the world, particularly as you add in rich media like images and audio-video files.

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#online@crisis: How to handle social media mishaps

Today, many Singapore businesses are starting to acknowledge the growing impact Social Media has on its bottom line especially in a Crisis. Information has become as valuable as prime real estate where top search engine rankings and positive (or negative) reviews on influential blogs can have tremendous impact on a business' fortune. Unfortunately, many Singapore businesses today continue to use Social Media as an ancillary communication channel.

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Should you be outsourcing your business now?

The global business climate has shifted markedly in recent years. Global financial crisis (GFC) aside, the rise of the Asia-Pacific region, new communications and media technologies, and an increasingly mobile workforce have forced companies worldwide to rethink how they conduct business.

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Why money can’t buy employee satisfaction

In the highly competitive new world of work, employers must bridge the leadership gap to retain the volume and quality of talent required to be competitive.

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Getting through the backdoor in branding

What do you do when you are driving down a street and suddenly a brick wall looms in front of you? You try to go around it if you can, right? No point driving straight into the brick wall unless you happen to be in a 70-tonne Sherman tank.

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Wanted: Employers in search of skilled candidates

Our latest Hays Quarterly Report, for the July – September quarter, shows that hiring activity is strong again in Singapore, with employers acutely aware of the deep shortage of skilled candidates in the market.

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What you need to know about Singapore's daily deals sites

In recent months there has been much speculation about the long term viability of daily deal sites (also called group buying sites) like Groupon. Group buying has long been a popular means for consumers to pool cash together and create greater bargaining power. According to Needham & Company LLC, by 2015, the daily deals market will generate US$10.3bn revenue per year globally.

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Why you need to trademark your small business?

There are some times when being big, or at least looking big, can be an advantage when you’re in business. Some of your customers and suppliers may think that big means more reliability, a better price and higher quality. While that may not be necessarily true, however if making your company look bigger brings in more profits, you may want to consider doing the things that will provide that image.

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Oh Come On! How much does market research really cost?

Last week, I got a cost request from an agency to quote for conducting fieldwork on affluent people. I found the main specs rather odd; people who earn $20,000 a month and spend $1000 over three years on jewelry. (Well, it wasn’t jewelry, actually but I can’t say what it is so for the sake of illustration, jewelry it is)

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Size does matter in PR

In today’s volatile economic climate, smaller PR agencies could be an option to take your business to the next level at a fraction of the cost. Never mind the size; it’s the quality of work that counts.

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