Commentary

How digital advertising in Singapore can benefit from growth in online media consumption

It is not news that online media consumption in Singapore is amongst the highest in the world with its smartphone and broadband penetration. It is news, however, that the proportion of digital spend is significantly lower.

Commentary

How digital advertising in Singapore can benefit from growth in online media consumption

Commentary

Where investors should put their money in 2015

Given the current status of the residential property market both here in Singapore and in China, 2015 will see investors continue to shift towards commercial real estate markets, such as hotel investments, outside of Singapore.

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What is the value of a professional service in Singapore?

Movie star Harrison Ford said in 2010 when asked if he would ever drop his fee, "This is my job, I don't have another job. This is my craft that I have spent my whole life working at. I want to get paid for doing it; otherwise I am not being responsible and I'm not valuing what I do for a living. When I came into this business I didn't know the names of movie studios. When I was under contract at Columbia Pictures they paid me $150 a week. I only found that I was valued when I was valued. That's the way business is."

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Break through Singapore's email marketing slump

Email marketing is an absolute necessity in the modern world of digital advertising. However, after time, users that were once happily engaged with your emails eventually tune you out.

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What is food safety worth?

It is no surprise that, due to limited land and sea resources, most of the food that you find in Singapore come from overseas.

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How to 'localise' your brand when launching or expanding in Asia

With around 65% of the world's international companies being present in Singapore, it is a great place to be a branding and communications specialist. While often headquartered overseas, many companies house their regional HQs in Singapore and have a certain degree of autonomy from global, while also having some influence over the wider APAC region.

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Addressing the top 4 globalisation challenges faced by Singapore SMEs

With just seven hours of flight or less, people and goods from Singapore will be able to reach a total of 2.8 billion1 population in ASEAN, Australia, India, and China. Singapore's strategic location is a valuable asset that reinforces our position as a regional business and logistics hub.

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Blow a whistle that resonates

Once the shortcomings of a poorly written complaint and a poorly conceived anti-fraud plan are eliminated, organisations should see an improved and coordinated approach to combating fraud. A whistleblowing reward will help too.

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How Singapore managers can stop struggling to motivate staff

Singapore managers take heed. More than half (52%) of Singaporeans are "completely disengaged or detached" at work, as compared to 41% globally, accordng to a study by Towers Watson.

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Failure to launch: Singapore brands could be wasting millions on new products

Go into any supermarket or retailer in Singapore and you will be faced with shelf upon shelf of new products trying to catch your attention: new flavours, added vitamins, or easier packaging.

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New Year - New personal brand in Singapore

Many people make New Year's resolutions which are well intentioned but fall away. If you want to achieve your business objectives in Singapore in 2015, you should focus on developing your personal brand on LinkedIn and keep it going throughout 2015. It's now more important than ever.

Commentary

Futuristic dream home - Connectivity & robotics

Until the dream of a connected home is realised, having robots performing chores in a home could be a long way off. Just take a look at the CES exhibition in Las Vegas per attached link below.

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8 must-have tools to help you become a top jobseeker in 2015

Recruitment has evolved tremendously over the past 10 years. And the evolution cycle became shorter and shorter too, just like how the next intel chip is quickly popping up. That said, the way your job search is to be done also has to evolve to catch up.

Commentary

Singapore's job hotspots for 2015

As Singapore's economy is tipped to grow at a healthy rate of 3 percent in 2015 it will continue to generate a wide variety of jobs, for which employers will continue to seek skilled Singaporean candidates. Will your skills be in demand in 2015?

Commentary

Chatting up a Smart Nation: How will we connect in 2015?

The Internet and social media have played a big part in changing how content is created, distributed, and consumed. Close to half of the world's population is now connected to the Internet, while the number of connected devices is expected to rise to 26 billion by 2020.

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The Singapore love affair with a home Down Under

Sun, beaches, surfing, adventure – these are the first images that come to mind when you think of Australia; now imagine living there!

Commentary

Where should Singaporeans buy property in 2015?

Property is one of the safest investments anyone can make. Bricks and mortar. A roof over your head. Solid and tangible. In most markets, property is surging ahead for good reason - interest rates are low and new stock is plentiful.

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