Commentary

What does it mean to be a Singaporean today?

As Singapore celebrates her 48th birthday on 9th August 2013, the debate continues to ensue about what it means to be a Singaporean.

Commentary

What does it mean to be a Singaporean today?

As Singapore celebrates her 48th birthday on 9th August 2013, the debate continues to ensue about what it means to be a Singaporean.

Commentary

5 ways for Singaporeans to be invisible on LinkedIN

According to SocialBakers.com (a social media analyst), there are 1.15mil LinkedIN users in Singapore. That equates to a 25% penetration rate. In our inaugural bad hire survey that we did late 2012, clients usually cite LinkedIN as one of their key source of good performers.

Commentary

How to avoid National Geographic’s publicity stunt failure in Singapore

Guerrilla marketing is a great tool to maximise a small budget to get amazing publicity and coverage. On an average weekend afternoon, you can easily spot 3-4 experiential activations being carried out along the streets of Orchard Road. Most of them intrigue enough curious bystanders to watch the performance and share on social networks. The great ones will get spotted by mainstream media – thus getting the free publicity and virality desired.

Commentary

How SMRT can actually change its 'losing narrative'

Earlier this month, SMRT Corporation announced that net profit for the three months ending June 30 2013 was S$16.3 million, down 55 per cent from a year ago despite revenue for the quarter growing by 3.5 per cent to S$284.8 million.

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Why Singaporean SMEs must renew their focus on innovation

The recent roll out of the new 360 Productivity framework to help Singaporean SMEs become more globally competitive, has spurred renewed focus on innovation as a key driver of efficiency and work productivity.

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5 reasons why Singapore firms must incorporate blogger marketing in their campaign

1. The moving trend towards digital media.

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How Singapore businesses can nail their brands' worth online – Part One

What is the online value of your business? This is the most relevant question to any business big or small, now that we are in this mobile Internet day and age. Once upon a time during the dotcom boom, ground businesses may have envied online companies in their attainment of rapid fame and fortune. As the dotcom bubble burst in 2001, failed dotcoms scrambled to sell scraps of what they were worth online, to the bemusement of bricks and mortar.

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Will crowdfunding for real estate boom in Singapore and nearby regions?

In the last few years, the buzzwords for Internet businesses have been “crowdsourcing” and “crowdsavings”. Of late, “crowdfunding” has caught the imagination of the tech business community with the success of online crowdfunding sites such as Kickstarter, Indiegogo and Razoo.

Commentary

The success story every Singaporean must know

As the clock struck midnight on August 10th 2013, it meant Singapore had completed celebrating its 48th year since its inception on to the world map.

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Life lessons Singaporeans can learn from tightrope walker Nik Wallenda

Nik Wallenda, a tightrope walker, recently completed his latest feat by walking across a gorge near Grand Canyon. He performed this stunt without any safety harness walking on a 2 inch wire at 1500 feet above ground (Marina Bay Sands only stands at 636 feet). Any wrong move will mean the end of Nik.

Commentary

What Singapore's working women can do to get higher wage and promotion

Singapore’s working women are faring better than their counterparts in many other countries in terms of salaries, compared to their male counterparts, going by the Ministry of Manpower’s Report on Wages in Singapore 2011.

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How Singapore firms can effectively win personal and corporate trust

The great US investor Warren Buffett famously said, “It takes 20 minutes to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Commentary

Will the rise of the new Borders store in Singapore end in flames?

Popular Books are bizarrely opening a new Borders store in Singapore only 2 years after the store crashed and burned and had to close all their stores not just locally but globally. Are Popular simply trying to resurrect that dead? Or will this brave attempt to engage Singaporeans with an off line book store actually check the momentum globally of high street book stores closing?

Commentary

5 powerful tips for Singaporeans to stop 'verbal blunders'

The audience is settling down, getting ready to sit through an hour-long presentation. The commotion in the room fades as you walk onto the stage. You smile and try not to focus on everyone’s attention on your movements, especially your trembling hands.

Commentary

Why academic 'marketing' taught in Singapore schools is flawed

My first formal Marketing 101 course came in my freshmen year of university in 2006. All undergrads were put through this core course. Subsequently, as a Marketing major I took modules on Advertising, Consumer Behaviour, Market Research, Promotions Marketing and a slew of other marketing courses.

Commentary

10 safest countries for Singaporeans to buy properties

10 Laos No one can own land in Laos, but land-use rights are possible (up to 75 years, or 50 years for companies). A Lao citizen with land-use rights may lease the land to a foreign-invested company for up to 30 years. There is a vague law that allows for these land-use rights by foreigners only if investing at least USD $500,000 into the government. And while it's possible to own a structure upon leased land, when the lease expires, the structure reverts to the government without compensation.

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