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What the Kardashians can teach us about creative B2B marketing

“Our target prospects are only interested in price and function.”

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What the Kardashians can teach us about creative B2B marketing

“Our target prospects are only interested in price and function.”

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Career not working? Try networking

“It’s not what you know, but who you know.”

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How to grow from 0 to 2,000 twitter followers in 4 weeks

After attending a short three-day social media course, I decided to start my own twitter account. With guidance from my course instructor, I grew my twitter followers from 0 to 2,000 within 4 weeks.

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Managing and communicating across the generations

There are currently four different generations employed in our organizations. Each generation has distinct values and characteristics that often lead to difficulties in managing and communicating with each other.

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7 steps to a winning reputation

Traditional marketing theory tells us we can gain a competitive edge by adjusting one or more of the four Ps: Product, Price, Place or Promotion. The only problem is, your competitors use the same four Ps to create a competitive edge against you!

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7 ways to inspire people

As a business coach, trainer and consultant, I am often asked by bosses if there are really time-tested ways to manage people.

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We all need to be entrepreneurs now

It says a lot about the enhanced status of the entrepreneur that one of the best-selling books of 2011 was the biography of the recently deceased Steve Jobs.

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The evolution of contracting in Singapore

‘The notion of contracting has changed in Singapore in recent years.

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Defending the Singapore brand

This will so get me into trouble. But the Singapore brand needs everybody’s help.

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Partner or fail: The Telco war

Today’s telco landscape has become a lot more challenging, presenting new players to the game and more demanding end-users.

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Cloud computing completely changes HR management

Before the advent of cloud computing, firms were running on-premise software, where operations were slow due to the complexity in managing data and the process of manually transferring data between various systems or people.

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How to make your career grow

To help successfully grow your career, it’s important to use a range of career tools and resources. Networking with colleagues, as well as professionals outside of your workplace is an effective way to build professional relationships.

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Ten easy-to-implement rules to boost innovation from within - Part 2: To innovate, promote failure

In this series of 10 short essays, I will provide ten easy rules for you to adopt to instill innovation at the core of your company in Singapore or the rest of Asia. These rules are bold and will surely contravene inherited teachings and convictions.

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The pursuit of organizational happiness

In the movie, The Pursuit of Happiness, we see this moving scene where Will Smith, together with his son, had to spend the night locked-up and sleeping in a public toilet.

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Reflecting on 20 years of Singapore free trade agreements

In 1992, Singapore signed its first free trade agreement (FTA), the Common Effective Preferential Tariff scheme with its ASEAN neighbors. Twenty years and 18 FTAs later, it is an appropriate time to reflect on how these FTAs have affected Singapore’s economy.

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What to do with Singapore's throw away culture

The disposable age, as we know it, gathered momentum in the 1950’s and 1960’s along with the rise of convenience as a lifestyle benefit, with TV dinners, disposable diapers, disposable cutlery, plates, and just about anything that could be used once and thrown away rather than reused became desirable for the sake of convenience.

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Here's how you can win the workplace

If you think you are equipped with all the skills that are required for the workplace today, think again. There are thousands of new graduates each year with the same set of qualifications or better.

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