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5 secrets to an unforgettable brand

Looking at Singapore today, it’s easy to see why brands are more important than in the past 50 years. Brands are simple meaningful ideas that people immediately connect with and they offer experiences that are unique, relevant and consistent.

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5 secrets to an unforgettable brand

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6 things to do in Singapore this Christmas

Who cares if Singapore is hot and tropical? So what if there hasn’t been snow in Singapore since the last ice age? This tiny island state has embraced the festive season and turned it into an art form.

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Singapore as a global sports hub and its effects to the economy

If anyone has ever doubted the powerful influence of sport on a nation’s confidence, then the Singapore Grand Prix, Singapore Open and Youth Olympic Games should silence skeptics.

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The 5 most poisonous office personality types in Singapore

A recent survey has shown that the pace of hiring in Singapore is expected to slow down in the first quarter of 2013. That is probably bad news for AWS and bonus watchers who can’t wait to shove their resignation letter to their HR department.

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Why soup in a carton box might be better for Singaporeans

How often does a Singaporean purchase soup in cans? It used to be canned soups were convenient for the working professional especially couples who don’t have time to cook, due to the hectic working schedules.

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3 tips to probe what Singapore customers really want

A frequent mistake made by many Singapore organizations has been to focus continuous improvement effort on what managers or employees assume is important to customers. The common tendency is to believe that because our managers and sales are in frequent contact with our customers, we ought to know what they want.

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A Singaporean's quick guide to breeze through increasing workloads

Have the right frame of mind. When given more responsibility at work, think of it as an opportunity to take a positive step forward in your career. This is your time to show your boss that you are ready to take on new tasks.

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Cybercriminal minds: How holiday hackers will steal your online identity in Singapore

The size of the Singapore online shopping market reached S$1.1 billion in 2010 and is forecast to hit S$4.4 billion in 2015, according to recent PayPal research.

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What to do amidst hiring freezes in Singapore

It has been reported that Singapore firms are implementing hiring freezes in Q4 of this year.

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2 reasons why best-in-class service can cost less

Most Singapore executives assume that there is a direct correlation between the level of service that a company provides its customers and the cost of providing that service.

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How to boost employer branding to lure Singapore talent

In the current volatile economic environment, several Singapore organisations are struggling to establish and maintain an effective and affordable strategy for attracting, engaging and retaining employees. The changes in the talent markets, demographic shifts in the labour pool and the changing nature of work preferences all add further to the situation.

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Top 10 mistakes in data centre management in Singapore

Seen as the backbone of any business, the data centre houses the IT infrastructure that empowers a company’s day-to-day operations. It also processes and stores all of a company’s data, ranging from operational to business to customer.

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A quick guide to the good side of contracting in Singapore

The Singapore employment market is changing. Due to the Asian work culture focus on job longevity and stability, the contracting option has been a less popular method over permanent positions.

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5 tips to excel in social media marketing events in Singapore

The use of social media marketing in Singapore otherwise known as 'word of mouth marketing' has proliferated in recent years due to a change in the media landscape.

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Why Singapore is the easiest place to do business

Is Switzerland losing its crown as the world’s premier centre for private banking and wealth management? Experts observe that high-net-worth wealth management is shifting towards Asia, particularly to financial centres like Singapore, where the rapid expansion of private bankers and money managers looking to capitalise on the growing number of super rich has been remarkable.

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Singapore becomes Christmas Island

I love Singapore’s myriad of festivals and Christmas is especially wonderful here.

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10 tactics to drive maximum value from marketing events in Singapore

With global macroeconomic uncertainties and subdued economic outlook for 2013 for Singapore, it’s time to take a look at how companies can make marketing events more effective to increase revenues and power growth.

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