Commentary

How to deal with the empowered consumer

The empowered consumer is what marketing in Singapore in 2022 will look like. It has already happened in some industries but this theme will explode in the next ten years.

Commentary

How to deal with the empowered consumer

The empowered consumer is what marketing in Singapore in 2022 will look like. It has already happened in some industries but this theme will explode in the next ten years.

Commentary

Is Singapore ripe enough for self-leadership?

Self-leadership is the practice of intentionally influencing our thinking, feeling, and behaviors to achieve our objectives (Bryant, Kazan 2012). Simply put, self-leadership emerges from self-awareness, which leads to greater self-responsibility and behavioral flexibility, which in turn increases our ability to reach our goals.

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Maximizing Singapore's e-commerce

I came to Singapore because I took one look at the stats on digital knew it was going to be big. In APAC we are third for internet penetration (behind Korea and Japan) and smartphone penetration is around 80% which makes my home country of the UK look practically Stone Age.

Commentary

Engaging Singapore to go green

Singapore, which is a small island city-state, is very vulnerable to the consequences of climate change. It is also particularly concerned with the need to use resources efficiently, especially energy and water. Because of this and as part of the global community, Singapore has been doing its part to reduce the overall carbon footprint.

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Would your brand pass Singapore’s crowd metrics?

When you market your products and services in Singapore, there is one important factor you need to consider aside from pricing, marketing strategies, and methods of distribution. When it comes to Singapore, if you want your brand to be accepted by the majority of the market, you have to first pass the “crowd metrics”.

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The truth about sharing

I run a Singapore-based company managing Infopreneurs. They are Strategists with deep expertise knowledge in their respective skills. We collaborate by branding, marketing and then enhancing their content, so that they can reach out to more people.

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3 easy tips on measuring your way to online success

You’ve joined the wave of businesses going online and started a website. Now you need to figure out whether it’s attracting the kind of attention you’d like it to. And is that ‘shop’ link really working, or are viewers breezing right past your catalogue to hit the information section, or worse, leaving the site altogether? A key factor in the success of any business is measuring what’s working and what’s not. The same is true for your website.

Commentary

This is what your next executive assistant should be like

Looking for an Executive or Personal Assistant is essentially like looking for a new right hand. Gone are the old clichés of secretaries only doing clerical work and answering the phone. EAs and PAs can support anyone from a manager to a number of senior executives or a management team. This means they not only need the right technical skills but must possess the appropriate soft skills to meet the role’s requirements. They need to be confident communicators, dedicated, focused and able to multi-task.

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How can a Singaporean compete with a foreign talent?

“Anyone Can Win the Game So Long the Rules are Fair".

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Is HR doing enough for the future of your business?

A new report suggests some HR departments are not doing enough to safeguard the future of their business. Pinpointing some gaps in key HR capabilities, it also stresses the need to eliminate the silo mentality in companies’ approach to HR, IT and real estate. Businesses that do so will be better equipped to thrive in the future.

Commentary

Food fight: Our cuisine is our culture

It has been said that a hungry man is an angry man; now imagine a hungry nation and the types of emotions that stir in their bellies upon hearing their others are laying claim on their favourite dishes.

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Six low-cost ways to keep existing customers happy

Maybe you’ve heard the saying, “Make new friends, but keep the old… one is silver and the other gold?” Well, when you’re running a small to medium sized business in Singapore, these “old friends” are your existing customers. Just how golden are they? Studies show that it costs six to nine times as much to attract a new customer as it costs to keep an existing customer happy.

Commentary

Workplace lemons (and how NOT to be one)

On September 1 in Singapore, the Amendments to Consumer Protection (Fair Trading) Act, Hire Purchase Act and Road Traffic Act took effect. Also known as the "lemon law", these new regulations offer consumers more protection and remedies for the repair and replacement for defective goods.

Commentary

Health check right at your fingertips

The Asia Pacific region is set to become the world’s largest mobile market by 2020, with mobile health services representing the largest growth potential across the region. Monitoring services show a possible 55 per cent market share in 2017 with diagnostic services reflecting a 24 per cent market share, according to a GSMA PwC report.

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Putting a premium on market research and business intelligence

Making critical decisions without sufficient information is a typical problem companies face. While information is unlimited, time and budgets are not. Everyday executives are subjected to making difficult decisions based on imperfect information.

Commentary

Tips for a first time manager

Becoming a manager can be a challenging experience as you settle into a new role and take on responsibilities you most likely didn’t have in any of your previous positions. To be successful in a management role, it is essential to be prepared and have a willingness to learn new skills.

Commentary

Making the most out of 3G mobile subscription

These days, people are busier that is why they rely upon their mobile phones for internet accessibility especially for checking of emails. Statistics early this year showed that there are 8.1 million mobile subscribers and 6.2 million of it are 3G users or 77% of the entire population. (Reference: Click Here) On April 2012, 3G mobile subscription increased to 7.8 million (Reference: Click Here).

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